A New Color - Ammonia-free permanent coloring system

Davines A New Color - Ammonia-free permanent coloring system

A New Color is a permanent color system inspired by nature itself. Exceptionally versatile and perfect, the ammonia-free dye system offers limitless creative possibilities and is the perfect tool for the colorist.

We were inspired to create the A New Color line by the world of insects, which, thanks to carotenoids and melanin, shimmer with all the colors of the rainbow, personifying the creative power of nature.

A New Color Formulas

The formulas contain vegetable carotenoids and melanin , which have anti-radical and antioxidant properties. Due to the absence of ammonia, the coloring mixtures are odorless and comfortable for the work of the stylist and his client.

Sodium metasilicate in the cream base is an alkaline component of natural origin, obtained from quartz crystals, a natural biodegradable powder. It is characterized by a high refractive index of light, due to which it gives the hair an amazing shine and bright lasting colors.

Gentle formulas with castor oil and carnauba wax , which have emollient and moisturizing properties, leave the hair soft and healthy, while the colors are intense and multidimensional.