Paint, hair care, styling and finishing products, everything you need to implement simple techniques and achieve instant results. In order for your hair to always be in trend, discover Trend-Up
Simplicity and efficiency of Italian products
The products are based on many useful ingredients that embody part of the Italian natural heritage, such as bio-extract of vitis (real grape), which provides new delicate and effective formulas to achieve a special look for hair and keep it soft and shiny.