My.Organics Brand series

My.Organics — professional organic hair cosmetics from Italy

My.Organics is a premium Italian brand of professional hair care products created to combine the high effectiveness of salon care with natural, organic ingredients. The brand was founded in 2012 by brothers Alessandro and Alberto Lievore, who continued the family hair care tradition that began in 1967, when the Lievore family opened their first salon near Venice.
Years of experience in the beauty industry allowed the founders to create a unique care concept: professional hair products based on organic ingredients that deliver results comparable to synthetic products, but are safer for health and the environment.
Today, My.Organics is an international brand, represented in more than 4,000 beauty salons in 23 countries, and the choice of professional stylists, hairdressers, and connoisseurs of natural cosmetics.
My.Organics cosmetics are designed for comprehensive hair and scalp care. The brand's core philosophy is to create effective formulas based on certified organic ingredients grown on environmentally friendly farms.
Unlike traditional professional products, which often use harsh chemical ingredients, My.Organics formulas are based on natural plant extracts, oils, and bioactive ingredients that provide deep care and restoration of hair.

Thanks to the high content of active ingredients, the brand’s products help:

• restore damaged hair
• provide intensive hydration and nutrition
• strengthen hair structure
• add shine and elasticity
• protect hair from environmental influences

My.Organics lines are used in both professional salons and for home care, allowing you to maintain salon-quality results every day.

The brand's collection includes several professional lines designed to address a variety of hair care needs:

• Moisturizing and nourishing hair
• Restoration of damaged structure
• Hair volume and strengthening
• UV protection
• Anti-dandruff remedies
• Care for dry and oily hair
• Hair restoration and growth

The brand also offers hair SPA rituals, which are used in professional beauty salons for deep scalp and hair therapy.

My.Organics — professional care and natural beauty

My.Organics cosmetics combine Italian traditions, innovative technologies, and the power of nature to create effective products for healthy and beautiful hair.