Chanel - one of the most famous fashion houses in France, the world-renowned brand of luxury design products. Under the brand name Chanel today clothes, shoes, bags, perfumes, cosmetics, watches, jewelry are produced.
Chanel brand products have traditionally been used by first ladies from different countries, including the spouses of US presidents Jacqueline Kennedy and Nancy Reagan, as well as Margaret Thatcher, Diane Spencer, Princess of Monaco Charlotte Casiraghi.
Under the brand Chanel in the world for the first time appeared the synthesized perfumes, in which the aromas of rose and jasmine, strengthened by aldehydes were combined. For her first perfume Coco Chanel developed a bottle design - a strict and simple square bottle of crystal, unchanged to this day.
A very persistent specific odor of perfumes from Chanel can not be confused with anything else. They always have notes of rose and jasmine. Ingredients for the spirits are grown on the own Chanel plantations in Provence.
Under the brand name Chanel since 1929, face care and body care products are available. The fashion house Chanel was the first to offer decorative cosmetics, the color scheme of which corresponded to the new collection of clothes presented at the seasonal show.
Today, Chanel owns several scientific institutes, leading programs for studying valuable properties of plants, researching the age-related skin needs, introducing new cosmetic products.
Chanel was touted by actresses Catherine Deneuve, Marilyn Monroe, Audrey Tautou, Vanessa Parady, Carole Bouquet, Kate Moss, Nicole Kidman, Keira Knightley. In 2012 Emma Watson became the face of the company. Actor Brad Pitt became the first man to take part in the advertising of perfume Chanel № 5.
From 1909 to 1971 - Gabriel Bonheir Chanel.
From 1971 to 1976 Yvonne Dudel, Jean Casobon and Philippe Giburg.
Since 1977, the Werteimer family.
Cosmetic and perfumery products Chanel is produced at the company's own plants located near the city of Gras (France) near Paris. Here you will find your own plantations of flowers and herbs, extracts of which are used for making cosmetic products Chanel, as well as scientific research institutes dealing with the problems of using cosmetics and perfumes Chanel.
The Chanel logo in the form of two crossed horseshoes first appeared in 1925 on the perfume bottle Chanel No. 5. According to one version, these horseshoes denote the symbols of success and good luck. According to another, the most probable, the founder of the brand Gabrielle Chanel wove her initials in this logo - Soso Chanel.
The Chanel symbol is a white camellia, Mademoiselle Chanel's favorite flower, which she used to decorate dresses. Camellia could be made of satin, tweed, fur, plastic or cardboard.
The history of the brand Chanel begins with the opening in 1909 in Paris hat showroom Coco Chanel, and in 1910 on Cambon Street, 21 in Paris appears the first store Chanel Modes. Already in 1913 Chanel opened a sewing workshop and a shop Soso Chanel in Deauville, where she offered a wide range of consumers models of clothing from jersey.
Coco Chanel revolutionized fashion, offering women new principles of wardrobe formation. Thanks to Chanel, ladies got rid of corsets and heavy pulling jackets, but began to wear trousers and knitted suits, dresses, shirts and comfortable soft jackets. Chanel introduced tanned skin and sunglasses, short haircuts and shoulder bags, small black dresses and jackets with patch pockets, tweed suits and artificial pearls.
In 1915 Chanel opened the Fashion House in Biarritz, and in 1919 - in Paris.
1921 entered the history of fashion due to the appearance on the perfume market of the aroma Chanel №5, immediately and forever won the primacy among the synthesized perfumes. And in 1924 the company Parfums Chanel appeared.
In 1926, the world saw a legendary little black dress, as well as waterproof raincoat and blazer with gilded buttons from Chanel.
In 1929, Paris opened the first boutique Chanel, where you could buy perfume, accessories, shawls and handbags.
And since 1936 in stores Mademoiselle Chanel appeared tweed suit, which turned into a kind of business card style Chanel.
For the period of World War II, Coco Chanel stopped working and closed all her shops and workshops, although she stayed in Paris. Only in 1955 at the collection show spring / summer again appear costumes of the Fashion House Chanel, instantly become a sensation. The new concept of the Chanel style is distinguished by recognizable details of the costume - edging, metal buttons, long pearl necklace, white camellia flower.
Following the suit, Coco Chanel suggested to women a small quilted 2/55 handbag on a long gold chain over her shoulder and white shoes with a black toe, flawlessly completing any wardrobe and giving perfection to a stylish image. Men also got the flavor of Pour Monsieur.
In the 50's and 60's, the Chanel Fashion House worked closely with Hollywood. Clothing, perfumes, accessories from Coco Chanel are in great demand among the stars of the cinema. Chanel places in the press their photos, which gives the brand Chanel fame as a model of luxury, elegance and style.
In 1957 in Dallas Coco Chanel received the highest award of the fashion industry - "Oscar Fashion" in the nomination "Best Designer".
Chanel - a new round in the development of global fashion
After the death of Gabrielle Chanel in 1971, the Chanel fashion house passes into the hands of Yvonne Dudel, Jean Casobone and Philippe Giburge, and later the company was purchased by Jacques Verteimer, heir to one of Chanel's early partners, Pierre Werteimer. First, Philip Giburge, who launched the first prét-a-porter collection from Chanel in 1978, was engaged in the collections of Chanel. And since 1983, the designer of the Chanel Fashion House is Karl Lagerfeld.
In 1987, the production of Chanel watches was launched, since 1999, in cooperation with Luxottica, the production of glasses with a rim from Chanel is beginning.
Chanel expands the market
Today the brand Chanel specializes in the production of luxury goods - clothing, cosmetics, perfumes, watches, glasses, jewelry. Chanel owns about 150 boutiques around the world, in addition, Chanel products can be purchased in the best trading houses - such as Galerie Lafayette, Harrods, Saks, Bon Marche.
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